Friday, March 23, 2012

This is what a camera looks like

I'll tell ya sommin that it seems only Fuji and Olympus have become aware of: there's a pretty big demographic, those of us who photographed before 1980, who miss their Real Cameras.
Today's plastic Wunders are not machines, they are blobs.
And that, apart from good performance, is what will make the new Olympus OM-D sell like hotcakes to old-timers:

to us, this is a camera: 


to us, this is not a camera. It doesn't look serious: 

(Obviously, performance is irrelevant to this emotional stance, most of those blobs are actually amazing cameras.) 

My collection of vintage metal cameras in my living room testifies to this love affair. And now somebody has finally, after over a decade, realized that there is a solid niche there, and I can get the best of both worlds, my metal-addiction scratched and very good  digital performance, in the same machine.
And I'll bet it's not just old-timers either, I'll bet many younger people have an affinity for solid machined metal, rather than Fisher-Price toys, even if they are black and heavy.