Thursday offense video day

Wow, I don't know what is more offensive: the language (and tone) of this video (rap video), or the thought of how much money they used to make this ad (a car ad starring J. Seinfeld).
Well, all right, I'm leaning towards the first one. But then it has a head start in that it is designed purely to offend, it has no actual content except intended offense. Pretty interesting "culture" phenomenon.